But how to persuade creative people to do so? First and foremost, there must be ease, relaxation, and a general sense of permissiveness. The world in general disapproves of creativity, and to be creative in public is particularly bad.
Even to speculate in public is rather worrisome. Cerebration and group-think are key components to turning invention to innovation.
Creating a corporate culture where the goals are measured in simplified KPIs and easily measured metrics might actually stifle innovation in many ways.
Looking at the companies and organizations that are considered successful in innovation Google, Apple, Tesla, Facebook , we see some common behaviors and environments. The first is the culture of cerebration, of promoting employees to share and internally market their ideas and projects.
Some of this could be influenced by a higher concentration of like-minded talent, such as in Silicon Valley, where former colleagues and trusted friends have migrated from company to company while maintaining their social networks and friends of shared interests and hobbies. But all of these companies have also created a corporate culture that recognizes the value and the opportunity of cerebration and group-think. They have created a system that operates both as a business, and as an idea factory.
We learned that the only way for businesses to consistently succeed today is to attract smart creative employees and create an environment where they can thrive at scale. Transforming a business from invention to innovation might not be a huge change, an enormous investment, or a massive restructuring.
It could be as simple as adding some simple social concepts and some new ways of managing and measuring success into the existing structure. Think back in your career to when you were an eager young University graduate with dreams and ideas. How valuable would it have been to work alongside Jobs, Schmidt, Zuckerberg, Joy, Brin, Bezos, or one of the hundreds of other visionaries that we respect today?
We all have the opportunity now, to take our experience and knowledge and invest that in the organization. We all know that technology moves fast. Invention and innovation are certainly intertwined but there are some key differences between the two.
Here we look at this a little more closely. This could be a physical thing, or it could refer to the process of creating something. Inventions must be completely new, in that nothing like it has been seen before, having been made using newly designed parts.
Inventors need to be doing something completely original - a new product, scientific process or new technical idea for instance. Innovation however is less about the physical, but about the new methods and ideas behind something. Of course, inventions actually need to work. Instead, they operate within the boundaries of what already exists working with components that can be readily sourced to work with.
Innovators also use existing methods or processes that have already been tried and tested to create a commercially viable product or process that is highly marketable. Being innovative depends on whether users can achieve real value from their ideas. The motherboard is an essential component found in personal computers and laptops. It acts like the brain of the computer, allowing communication to flow between the many crucial parts of the system including the central processing unit and memory.
The motherboard also provides connectors required for other peripherals. However, a correlation exists with already known items, to which changes are made, meaning that the effect is improved in terms of quantity or quality.
Today there is a tendency only to refer to tangible matters and exclude abstract notions from inventions. Inventions are creative achievements, which allow for previously unknown solutions and applications in the area of technology. In case of inventions, natural laws are applied in an unprecedented constellation to solve a given problem, whereby the first description or application of this technology constitutes an invention. If this is commercially usable, it can be protected by a patent or utility model.
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